History Lester, Smart, Fehrman, Treml & Arendt is the trade name for Lester & Smart, Inc.  The firm traces its history to 1961 when Charles Lester formed this local, independent insurance agency in Wisconsin Rapids, WI.  Charles believed that providing his clients with more than just a policy, but a respectable trust, would secure the firm's future. For over forty years, the firm has continued to serve its clients with a manner of respect, courtesy, and integrity.  Your agent is not just a salesperson.  In following our vision statement, satisfying the interests of our clients is our number one responsibility.

Charles Lester Founder

Philosophy of Practice

We strive to provide the best possible insurance service to each client in a professional, efficient, and responsive manner.  In vigorously representing our clients' interests, we seek to accomplish their objectives through a team approach which combines sound insurance answers with creative problem solving techniques.

The Team Concept

Lester, Smart, Fehrman, Treml & Arendt stresses teamwork in serving our clients.  This cooperative effort enables us to effectively and quickly combine the right mix of people to handle a particular problem.  In every case, our customers can rely on the experience and dedication of our full team when necessary.

Individual Attention

Our clients expect and receive our prompt and undivided individual attention whenever they need it.  We listen carefully, think creatively, and respond promptly to our clients' needs.  We also keep each client informed of the progress of our work for them and communicate in clear, precise language.

Results-Oriented Approach

We find ways to get the job done based upon sound analysis and practical solutions.  We are here to help and guide each of our clients to achieve their individual, unique objectives.